Simplifier

Okay, imagine you have a special club, and some of your members also go to other clubs. You want them to *love* your club and spend more time there, without always giving them free snacks

Visionary

To truly transcend multi-homing without relying on fleeting incentives, we must shift our gaze from transactional stickiness to foundational indispensability. The future of marketplaces lies in evolving beyond a mere conduit

Sentinel

Multi-homing presents a significant risk to market stability and sustained engagement. Relying on heavy incentives is a precarious strategy, often leading to unsustainable models and a lack of genuine loyalty. Our focus must

Empath

To truly create stickiness, we must first deeply understand the human experience of multi-homing. It's not just a strategic move; it often stems from unmet needs, anxieties, or a search

Pragmatist

To create stickiness without heavy incentives, you must first understand the practical reasons users multi-home. Is it to maximize options, mitigate risk, or access specific features? Your primary focus should then

Points of agreement

• All agree that relying on heavy incentives is not a sustainable or effective strategy for creating genuine stickiness.
• There is a shared understanding that uncovering the underlying reasons or motivations