Simplifier

Okay, let's figure this out! Think of your Instagram page like a garden. Right now, it's got a lot of plants (your posts), but not many flowers (followers) and no bees buzzing around (engagement). You haven't been tending to it lately, and that's okay! Now, you have two choices: You can either keep working on the garden you have, or start a brand new one. Since you already have 500 posts, that's like having a head start with some established plants. Starting fresh means planting all new seeds. Since you have very little engagement, I suggest you keep posting on the same page. It will be easier to keep track of your content and you will be able to see how your new videos perform compared to your older posts. If you decide to keep going with your current page, think about what kind of videos you want to make and who you want to attract. Maybe try different types of videos, use relevant hashtags (like little signs that point people to your garden), and engage with other people's posts to get noticed. It might take some time, but with a little care, your garden can bloom!

Growth Hacking Expert

Let's analyze this from a growth perspective. Five hundred posts with minimal engagement and a stagnant follower count signals a fundamental problem with your current strategy. Starting fresh offers a clean slate to implement data-driven tactics from the ground up. Given the low follower count, the sunk cost of your existing page is minimal. I'd advise launching a new Instagram page. Before you do, research trending video formats and relevant hashtags in your niche. Focus on creating high-quality, engaging content optimized for the algorithm. Track your key metrics (reach, engagement, follower growth) meticulously, and iterate based on what the data tells you. Consider running targeted ads to quickly build an initial audience. A/B test different ad creatives and audience segments to maximize your ROI. This data-driven approach will give you a much better chance of achieving scalable growth.

Social Media Marketing Strategist

From a strategic standpoint, continuing with your existing page is generally preferable, even with low engagement. Starting fresh means sacrificing any accumulated (albeit minimal) domain authority and potential for existing followers to become active. Instead of abandoning the page, analyze what went wrong. Audit your past content: What types of posts resonated most (even if the bar is low)? What hashtags did you use? What was your posting schedule? Use this data to inform a revised content strategy focused on short-form video, optimized for Instagram's algorithm. Before posting again, clean up your follower list by removing any bot accounts. Then, create a content calendar with engaging videos and a consistent posting schedule. Use relevant hashtags and engage with similar accounts to increase visibility. With a data-driven approach, you can revitalize your existing page and build a more engaged following.