Simplifier

Okay, so you're starting from scratch on Instagram – exciting! Think of your Instagram like a garden. You need to plant seeds (posts) and water them (stories) regularly to see growth, but you don't want to flood it! For a brand new product-based account, aim for a good balance. Let's say 3-4 feed posts per week. This gives people enough to see you're active without overwhelming them. Then, sprinkle in 3-5 stories per week. Stories are like quick updates – behind-the-scenes stuff, quick product peeks, or fun questions. The key is to make sure everything you post is interesting and well-made. It's better to have fewer, great posts than a bunch of so-so ones!

Content Strategist

Alright, let's talk Instagram strategy for a pre-launch startup. Forget vanity metrics; we're building a foundation for sustainable growth. For feed posts, aim for 2-3 times per week. Quality trumps quantity, especially when you're introducing a new product. Focus on visually compelling content that clearly communicates your value proposition and resonates with your target audience. Think product teasers, behind-the-scenes glimpses, and content that solves a problem for your ideal customer. Stories are where you can ramp up the frequency. Post 3-5 times per week to maintain engagement and build anticipation. Use stories for interactive polls, Q&As, countdowns, and quick updates. Remember, stories are ephemeral, so use them to experiment and test different content formats. Once PPC joins, align your content calendar to support their campaigns and drive targeted traffic to your landing page.

Burned-Out Social Media Manager

Alright, new startup, pre-launch Instagram... I've been there. Let's talk realistic, not "hustle culture" realistic. Forget the pressure to post 7 days a week. You'll burn out before the app even launches. For feed posts, aim for 2-3 times a week, MAX. Focus on quality content that showcases the product's value and resonates with your target audience. As for stories, 3-5 times a week is a good starting point. Use them for behind-the-scenes glimpses, polls, and quick updates. Remember, engagement is more important than frequency. Don't get caught up in chasing vanity metrics. Focus on building a genuine community and creating content that you're proud of. And for the love of all that is holy, set boundaries and take breaks. Your mental health will thank you.

Small Business Social Media Consultant

Alright, launching a new product on Instagram is exciting! Forget chasing vanity metrics; let's focus on building a solid foundation for future sales. For a pre-launch, product-based startup, aim for **2-3 high-quality feed posts per week**. Focus on showcasing your product's value proposition, behind-the-scenes glimpses, and addressing potential customer pain points. Don't just post for the sake of posting; make each one count. For stories, **3-5 times per week** is a good starting point. Use stories for interactive content like polls, Q&As, and sneak peeks. Stories are great for building anticipation and engaging your early adopters. Remember, consistency is key, but quality trumps quantity every time.